What is a brand? David Ogilvy first notably defined a brand as “the intangible sum of a product’s attributes.”  As our understanding of brands have evolved over time, so have our perceptions of them. More recently, a brand is now viewed as “a person’s gut feeling about a product, service, or organization.” At C2DG we excel at working with you to ask the right questions and find the right answers in order to give a cohesive name, face and voice to your brand. With the right mix of visual, literary, and strategic understanding, our brand gurus excel at defining, differentiating, and elevating your brand above the competition.